The Twitter debate seems to be gathering momentum so it’s time for my take on the matter I think.
Recently, my tutor wrote about the new wave of social media, for Behind the Spin, recognising both its dangers and uses. Recently, she has started to ‘teach’ Twitter and is currently rethinking first year modules to take into account the impact of the internet and social media on the PR industry. It is, she says, something we have to be aware about whether we like it or not.
Reluctantly, I signed up to twitter a few weeks ago. I am still unsure as to its purpose and full range of uses; however, I have started to use the site a lot more without any reasonable explanation or insight as to why.
Perhaps it’s because a graduate from my university was given a job due to his research into social media’s impact on PR? Perhaps it’s because I’ve been told that anyone who is anyone in the world of PR is Twittering (or ‘tweeting’ as it is officially known)?
Perhaps one of the main attractions to Twitter for the general public is the ability to ‘follow’ celebrities. Jonathan Ross is on there with Lily Allen, Alan Carr and the entire cast of US show ‘The Hills’. This, however, leads us to the question of authenticity.
Though some celebrities have confirmed their affinity for Twitter (Jimmy Carr, for instance, seems never to stop tweeting), some profiles are merely hollow fakes. PR Voice recently picked up on the implications of this for businesses. Personally, I’m following the Queen.
The Twiter debate is bound to rage on for a while. Whether or not the print industry will survive when technology-literate, time-short professionals can read the daily headlines in bite-size chunks is yet to be seen. What can be sure is that Twitter seems to be growing and, in that vein, maybe it’s time to start thinking more seriously about the internet and its uses for our industry.
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